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Digital Marketing Course

Digital Marketing


In this information age internet has disrupted each and every industry, where fundamental disciplines have emerged as the staples of marketing any organization in a digital world. Today Digital Marketing is less about digital and more about marketing. This course is full of tips, tactics, techniques and insights that will prepare a person to start his/her own business or simply for those who want to hone current digital marketing skills and get up to speed on the latest digital marketing resources.

Target audience

It would be much beneficial for professionals  who already have experience in Marketing or DIgital Marketing as well as for those who wants to learn more about digital marketing and its current techniques, tips and tactics. The programme is intensive and covers a wide range of topics.

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1 Step 1


1: Getting Started with Digital Marketing

  • Understanding the Customer Journey
  • Choosing the right market campaign
  • Winning Offers

2: Using Content to Generate Fans, Followers, and Customers

  • Content Marketing
  • Blogging for Business

3: Generating Website Traffic (Google Ads and different types of ads are in this chapter)

  • High-Converting Landing Pages
  • Search Marketing
  • Controlling the Social Web
  • Paid Traffic
  • Email Marketing

4: Measuring, Analyzing, and Optimizing Campaigns

  • Working with Numbers
  • Optimizing Your Campaigns for Maximum ROI

5: AI in Digital Marketing

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