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Course Outcome:

Course Outline:

  • Introduction to business writing
    • Definitions of business writing
    • Setting emails, letters and memos in context
    • 6 tips for writing effectively
    • Recognizing the hallmarks of effective writers
    • Applying modern day business writing techniques
  • Characteristics of business writing
    • Writing considerations
    • Guidelines for sentences
    • 7 traits of organized writing
    • Setting a purpose
    • Investigating the audience
    • Organizing content to match your audience
    • Using clear, specific and positive writing
    • Developing your business writing style
    • Using visual aids powerfully
    • Complementing writing with tables and charts
  • Writing strategy
    • Organizing thoughts
    • Pyramid structuring
    • Developing a compelling storyboard
    • 3 parts to a message
    • Achieving flow through effective transitioning
    • Applying pyramid structuring to your writing
    • Making the most of your facts
      • Deductive reasoning
      • Abductive reasoning
    • Building a compelling introduction

Certifications

All our courses are KHDA (Knowledge and Human Development Authority in Dubai, U.A.E.) certified.