The lecture will be about the differences between traditional planning and Strategic planning, the core concepts, theories and process of Strategic Management, attaining competitive advantage and a touch on blue ocean strategy which will guide you to route yourself to becoming an active global business player.

The second day lecture will evolve from the flow of Day 1 concentrating on the Marketing aspects and theories, concentrating on marketing mix and marketing strategies.

As workforce issues are predominant these days, handling staff or teams has become a challenge. In order to excel in workforce management, this lecture covers all aspects of organizational behaviour and leadership skill enhancements.

Finance for Non financial managers includes modules that involve profit maximization, wealth management, cost benefit analysis, basic of accounts and financial interpretation, financial ratios, and cash flow management.

The lectures include presentation slides, class sessions with case studies, videos, activities and other exercises to elaborate in detail with practical examples in order to conceptualise within your workplace. We have designed the course for all professionals regardless of your industry. There will be group presentations and simulation activities as we round up the workshop. To commemorate the event, we will conclude with a mini convocation ceremony involving certificate distribution and followed by photography session.


All our courses are KHDA (Knowledge and Human Development Authority in Dubai, U.A.E.) certified.