About the Programme
Sales and Marketing are closely related essential activities for business success. In some ways, they are two sides of the same coin and often very misunderstood! With a better understanding of each, combined with proper planning, the chances of successful sales and marketing increase substantially.
This sales and marketing course will allow candidates to strengthen the relationship between sales and marketing departments within a company. It will also allow those working within the industry to gain more value from the sales environment, allow them to extend their online business presence and improve the communications function.
This sales and marketing course has been developed to meet the needs of working professionals, managers and supervisory staff, from various non-marketing and sales backgrounds, who may wish to develop skills and techniques to effectively function within the areas of sales and/or marketing.