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Sales & marketing

  • CSMP- Certificate in Sales and Marketing Professional
  • CSMM- Certificate in Sales and Marketing Manager

Sales and Marketing are closely related essential activities for business success. In some ways, they are two sides of the same coin and often very misunderstood! With a better understanding of each, combined with proper planning, the chances of successful sales and marketing increase substantially.

This sales and marketing course will allow candidates to strengthen the relationship between sales and marketing departments within a company. It will also allow those working within the industry to gain more value from the sales environment, allow them to extend their online business presence and improve the communications function.

This sales and marketing course has been developed to meet the needs of working professionals, managers and supervisory staff, from various non-marketing and sales backgrounds, who may wish to develop skills and techniques to effectively function within the areas of sales and/or marketing.

Why ?

  • Is your marketing strategy increasing your revenue
  • Is your customer base segmental
  • Is your customer base a loyal one
  • Is your sales conversion optimized?
  • Are you adroit in your sales and marketing strategy

CSMP- Certificate in Sales and Marketing Professional

  • Acclimatization with sales
    • Understanding the talk of sales
  • Description of Sales Function
    • Handling Objections
    • Common Types of Objections and Strategies to handle
  • The Strategic Role of Sales Function
    • Setting Goals
    • Managing your Data
    • Using a prospect board
  • Segmentation, Targeting, Positioning
    • Market Segmentation
    • Bases for Market Segmentation, Segment profiling
    • Target Marketing
    • Measures of segment attractiveness, selection of target segments
    • Market Positioning
    • Development of positioning strategies and marketing mix for target segments
  • Major Strategies of product pricing

CSMM- Certificate in Sales and Marketing Manager

  • Negotiation Skills
    • Types of Negotiation
  • Laying the Ground work
    • Basic opening for warm calls; Warming up
    • Cold calls; using the referral opening
    • Exchanging Information
    • Features and benefits; outlining your unique selling position
    • Bargaining
    • About Mutual Gain
  • Performance Management
    • Establishing Performance Goals
    • 360 degree feedback
    • Competency Assessments
  • Performance Journal
    • Kolb’s learning cycle
    • Market Positioning
    • Development of positioning strategies and marketing mix for target segments
  • Personal Productivity
    • Project management techniques



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Sarah Abid
Sarah Abid
5 out of 5 stars
in the last week
It was a overall great experience. My trainer was very helpful and professional. I will recommend those students who really want a good band in ielts to take training from this institute.
Lalrosiama Hauzel Vcp
Lalrosiama Hauzel Vcp
5 out of 5 stars
in the last week
I would like to thank to our Trainer Nisha, she help me out to get my desired scores! All credit goes to her.... This institute is the best for me because it gives me hope after i failed three times,! Mr Raj who is so professional to do marketing reach me out and inspire me all the way from beginning Until the End.. I still want to thank to my old Trainer Who is superb and perfect 👌🏼 miss Dalaila and pakistani admin I couldn’t remember her name🙏🙏🙏All their staff are so great!!! Sweet September!!
Manju Bhargavi
Manju Bhargavi
5 out of 5 stars
in the last week
Experienced Teachers, friendly staffs, value for money. Thanks to All the teachers, special mention about Ms. Nisha and Mr. Kumar. Last but the least, Supportive and humble person the Proprietor Madam. Thanks to team members.
Azmi JABBAR
Azmi JABBAR
5 out of 5 stars
in the last week
I followed a basic course in Supply chain and logistics management at Svarna Training institute. The course modules and contents were very much to the standard and up to date. The facilities of the institute are remarkable with friendly staff. Special thanks to Mr.Subash my tutor who is a professional in teaching made me to complete the course successfully. Azmi Jabbar-Senior Executive (Imports and Logistics)
Zoya Shaikh
Zoya Shaikh
5 out of 5 stars
a week ago
I was trained under Nisha mam & she was a great support. She never ignored my calls or messages, whatever my concerns were she was always there to guide me with her unique ideas and techniques. Svarna institute has given me a quality training and I am amazed with it.
Diya Rewani
Diya Rewani
5 out of 5 stars
a week ago
If you need a well organized , useful , flexible and fun classes , Ms. Nisha is the best suit for you . Her lectures not only helped me understand ielts strategies but also enhanced my vocabulary. She endeavors to ensure that every student in the class engages and gets the best value of time and money they invest . Her profound interest in teaching is truly incredible .
Mastulah Nassaka
Mastulah Nassaka
5 out of 5 stars
2 months ago
I love the learning environment of the institute which is favorable at all times and the team work by different institute staffs.At svarna training institute, you really feel l at home.
pius ufaroh
pius ufaroh
5 out of 5 stars
a month ago
The institute is indeed a citadel of learning. Highly welcoming, and nice place to study.The managerial aspects of the institute is best. Worthy of mentioning is my computer teacher mr Raj who I described as being a workaholic personality. Also is my IELTS teacher Ms Nisha who inspired me and makes me to see the best in me. I encouraged you all to try the institute as their services is best in Dubai.
Zafaryab Haider
Zafaryab Haider
5 out of 5 stars
a month ago
I have a very good experience with Svarna Training Institute this is the platform where you can professionally enhance your skills. staffs are very supportive, specially Raj sir. He's very supportive and I'm personally recommending svarna training institute.
Ahmed Hamood
Ahmed Hamood
5 out of 5 stars
a month ago
I would like to invite everyone to come to Svarna Training Institute and have the learning experience. Mr Raj is a really helpful and very professional trainer. i really learned through his way of his teaching. i would recommend this institute for all training courses. .
Khial Samand
Khial Samand
5 out of 5 stars
a month ago
The environment in this institute to learn is so good and I feel comfortable in here. I would like to recommend Mr Raj for IT courses. I really appreciate him.
Shabana khial
Shabana khial
5 out of 5 stars
a month ago
Best institution to learn MS OFFICE. They have good and professional trainers. Mr Raj is MS OFFICE trainer who is very professional and trains really well, the staff is also very kind and helpful.
Sirisha K
Sirisha K
5 out of 5 stars
3 months ago
I had a great experience with this institute. The numerous mock tests definitely helped me increase my English language skills. The support and training from Mr. Kumar sir made me acquire an 8 band overall .
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