Google Ads Course, Master Profitable PPC Campaigns, Ai & Strategy in 12 Hours
- Get Google Ads Certified
- Easy Monthly Installment Plans
- Prime Dubai & Sharjah Classrooms
- Learn from Industry Experts
Join Svarna’s Google Ads Course and master PPC strategy, AI optimization, and performance tracking. Learn to build and scale profitable ad campaigns in 12 hours.
Inside Google Ads Program
- Master Search, Display & Performance Max Ads
- Learn AI-powered PPC campaign optimization
- Build keyword & competitor strategies
- Set conversion tracking & ROI reporting
- Learn landing page design & ad psychology
- Earn a Google Ads Course Certificate
Introduction to (PPC) Google Ads Course
The world’s most powerful advertising tool isn’t just about clicks, it’s about conversions.
At Svarna Training Institute, our PPC / Google Ads Training Course teaches you how to create campaigns that not only attract attention but drive measurable business results.
In just 12 hours, you’ll learn how to structure, optimize, and scale campaigns across Search, Display, Performance Max, and YouTube Ads, all guided by expert trainers who manage real campaigns daily.
Whether you’re a digital marketer, entrepreneur, or freelancer, this course will give you the precision, tools, and AI-enhanced strategies to manage profitable PPC campaigns with confidence.
Comprehensive (PPC) Google Ads Course Outline
Module 1: Introduction to PPC & Google Ads Ecosystem
Understanding how PPC advertising works
Structure of Google Ads and campaign hierarchy
Overview of ad auction, bidding, and Quality Score
Understanding ad policies and account setup
Module 2: Google Search Ads
Campaign creation and keyword targeting
Writing high-converting ad copy
Ad extensions and call-to-action optimization
Bid strategies (manual, automated, and smart bidding)
Module 3: Google Display Ads & YouTube Advertising
Designing effective visuals for Display Network
Audience targeting and placement optimization
YouTube ad formats: skippable, bumper, and in-stream
Measuring awareness campaigns and brand reach
Module 4: Performance Max with AI
How Performance Max campaigns work
Using AI to optimize creatives, bids, and placements
Integrating Performance Max with analytics tools
Real campaign management case studies
Module 5: Keyword Research & Competitor Analysis
Advanced keyword tools: Google Keyword Planner, SEMrush, SpyFu
Competitor campaign dissection
Negative keywords and match type strategy
Geo-targeting and device optimization
Module 6: Conversion Tracking & Google Tag Manager
Setting up conversion actions and tracking pixels
Integrating Google Tag Manager and Analytics
Third-party integration for CRMs and websites
Measuring KPIs and optimizing for ROI
Module 7: Landing Page Psychology & CRO (Conversion Rate Optimization)
Designing persuasive landing pages
CTA placement and color psychology
Reducing bounce rates and improving session value
A/B testing and optimization tools
Module 8: Reporting, Analytics & Automation
Building actionable reports using Google Ads & GA4
Tracking performance metrics (CTR, CPA, ROAS)
Automating campaign management with scripts
Using AI & predictive analytics for future campaigns
Final Project & Certification
Launch a live campaign with trainer supervision
Analyze, optimize, and present campaign results
Receive your PPC Marketing Course Certificate
Why Choose Svarna for Google Ads Course?
- 12+ years of expertise in digital marketing education
- Real campaign simulation with live dashboards
- Expert trainers with UAE-based ad management experience
- Focus on AI integration and automation tools
- Practical case studies for every module
- Certificate of completion from Svarna Institute
Why Google Ads Course Matters in the Modern World
- PPC remains the most effective digital marketing channel
- Google Ads drives 70%+ of all paid search conversions
- Every business needs in-house PPC expertise to stay profitable
- AI-powered campaigns now dominate ad platforms
- Mastering PPC boosts employability and freelancing potential
- Understanding data and intent leads to smarter ad spend decisions
(PPC) Google Ads Course Prerequisites for Students
- Basic understanding of digital marketing or online ads
- Laptop or desktop with Google account access
- Interest in analytics, performance marketing, or branding
- No prior experience required, beginner friendly
- Willingness to practice live ad campaign exercises
- Commitment to attend all 12 training hours
Who Should Attend This Course?
- Digital marketing professionals and freelancers
- Business owners managing in-house ad campaigns
- Marketing executives and brand strategists
- Students seeking PPC specialization
- E-commerce and startup founders
- Anyone interested in Training Google Ads or PPC Advertising Course
How to Get Google Ads Course with Svarna?
- Step 1 - Register online or visit our Dubai/Sharjah centers
- Step 2 - Attend 12 hours of hands-on PPC training
- Step 3 - Launch and optimize your own ad campaign
- Step 4 - Submit your campaign report for trainer review
- Step 5 - Receive your Google Ads Course Certificate
- Step 6 - Add your achievement to LinkedIn or portfolio
Frequently Asked Questions
What is the best Google Ads Course in Dubai and Sharjah?
If you’re looking for a hands-on Google Ads Course, Svarna Training Institute offers one of the most advanced PPC Training programs in the UAE.
In just 12 hours, you’ll learn to create, manage, and optimize campaigns across Search, Display, YouTube, and Performance Max Ads.
This practical PPC Advertising Course combines technical skill with strategic thinking, helping you master keyword targeting, ad psychology, and ROI-driven decision-making.
Every participant earns a Google Ads Course Certificate to strengthen their marketing profile.
What skills will I learn in the PPC Marketing Course at Svarna?
Svarna’s PPC Marketing Course covers every core area of paid advertising, including:
Google Search, Display, and Performance Max Ads
Keyword research, bidding, and audience targeting
AI optimization for creatives and budgets
Conversion tracking using Google Tag Manager
Landing page design and performance psychology
Competitor analysis and ROI reporting
This structured Training Google Ads course ensures you not only learn the tools — but understand how to turn data into profitable campaigns.
Who should enroll in the PPC Training Course?
This PPC Training program is ideal for:
Digital marketing professionals and freelancers
Business owners managing their own campaigns
Marketing executives seeking skill advancement
Students pursuing a career in digital marketing
E-commerce entrepreneurs and startup founders
Whether you want to lower ad costs or improve campaign performance, this Google Ads Course helps you create measurable results from day one.
Does the Google Ads Course cover AI and automation tools?
Yes, the course includes the latest AI-powered campaign tools and automation features inside Google Ads.
You’ll learn how to use Performance Max, smart bidding, and AI-driven keyword optimization for better reach and conversions.
Svarna’s PPC Advertising Course goes beyond theory you’ll practice live campaigns using AI analytics, competitor benchmarking, and automated reporting tools, making your ads smarter and more profitable.
Can I take the Google Ads Course online or in person?
Absolutely. Svarna Training Institute offers both online and classroom PPC Training options in Dubai and Sharjah.
The curriculum, trainer interaction, and certification remain identical in both formats.
Students can attend via Zoom or at Svarna’s professional training centers with full access to campaign simulations, assignments, and expert feedback.
Upon completion, you’ll receive your Google Ads Course Certificate, making you job-ready and recognized in the UAE digital marketing landscape.
